Brotherhood


The Brotherhood is committed to providing men with the resources and support needed to achieve long-term personal growth and development. Our program is designed to build upon the foundation established during our 31-Day Challenge, ensuring that the skills and connections made are maintained for sustained success.

Meet the Brotherhood Leadership

Meet our Chairmen, the men who lead with purpose, ensuring that every member gets the most out of their journey. Each chairman is responsible for a key area of the Brotherhood, bringing unique skills and experience to serve our community.

Joel Gandara

Joel Gandara

Founder & Coach

Successful entrepreneur, coach, and the Founder of The Brotherhood, a community dedicated to helping men excel in health, wealth, and relationships. With a track record of building and selling multiple companies, Joel now focuses on guiding men to unlock their full potential through accountability, challenges, and brotherhood. His passion for personal growth and leadership has inspired countless men to take control of their lives and thrive.

Email: joel@joelgandara.com

Ari Sernik

Ari Sernik

Membership Chair

Passionate adventurer, devoted husband, and mentor at heart. Born in Colombia and raised in Miami, he’s built a life around resilience, purpose, and giving back. After serving in the IDF and backpacking Southeast Asia, he founded Ten-Yad to support an orphanage in Cambodia. An endurance sports enthusiast, he has completed a 100-mile walk, the 29029 Everesting challenge, and is currently training for his first half Ironman. As a financial advisor specializing in life and disability insurance, he helps clients build lasting legacies. Family and community drive him, shaping his mission to make a meaningful impact.

Email: ari.sernik@npcfinancial.com
Phone: 786-200-2523

Cary Bakker

Cary Bakker

Engagement Chair

A proud father of two amazing young men, a computer scientist, life optimizer, and Brazilian Jiujitsu aficionado, Cary is a mindset coach living his best life in South Florida.

Email: cary@caryalan.com
Phone: 954-632-4093

Miguel Uribe

Miguel Uribe

Accountability Chair

Father of a beautiful daughter, awareness & wellness apprentice, adventure enthusiast, self-defense practitioner, and outdoor lover. Industrial Engineer with an entrepreneurial spirit. High understanding of the importance of fieldwork and executive-level activities in order to achieve success in business. After years of hard work in Latin America, North America, Asia, and Europe, I believe Globalization is the past and a business dynamic with no barriers is the present. International trade, Auto Industry, and Design Thinking Specialist.

Email: Amerifenix@gmail.com
Phone: 954-638-8616

David Rothenstein

David Rothenstein

Learning Chair

A devoted husband, a proud father of two daughters, a grateful son, a fitness enthusiast, life-long learner, and lover of life! Dave is a real estate developer based on Key Biscayne, FL.

Email: DavidRothenstein@gmail.com
Phone: 504-250-2837

OUR VALUES

STRENGTH

I will endeavor to be both mentally and physically strong.

TRUST

I will be a trustworthy brother, acting in accordance with both my spoken word and unspoken thought.

HONESTY

I will tell my brothers the FULL TRUTH and do the right thing when nobody is looking.

RESPECT

I will show my brother respect through action, always maintaining a positive attitude towards my brothers and Brotherhood.

ACCOUNTABILITY

I will hold my brothers accountable for their words and I will hold myself accountable for both my spoken word and unspoken thought.

Our Philosophy

We believe that true success comes from sustained effort and continuous improvement. The power of community and the support that comes with it is crucial to achieving this success. The Brotherhood is dedicated to providing a supportive network of like-minded men who can encourage, motivate, and challenge each other to grow and achieve their goals.

Exclusivity

Exclusivity is a key aspect of The Brotherhood, and membership is limited to those who have successfully completed our 31-Day Challenge and have been personally invited by Joel Gandara. This prerequisite ensures that our members have a solid foundation and are committed to personal growth and development. Personal invitations also ensure that our community is comprised of individuals who are aligned with our values and goals. Our exclusivity helps foster a sense of trust and accountability within the group, allowing for deeper connections and greater support for each member's journey towards success.

Our Approach

Our approach is centered around community and accountability. We believe that surrounding oneself with like-minded individuals who share a common goal is essential to success. By providing a supportive network and regular challenges, we encourage our members to stay on track and continue to improve themselves. Access to industry experts offers a wealth of knowledge and resources to further aid in personal growth and development.

Joining the Brotherhood

Joining The Brotherhood means gaining access to a community of men who are all dedicated to personal growth and development. With regular communication, challenges, and access to industry experts, our program offers the tools needed to maintain the progress made during the 31-Day Challenge and continue growing.

Why Join the Brotherhood

Membership is a privilege that is earned by successfully completing the 31-Day Challenge and receiving a personal invitation from Joel Gandara. We believe that this exclusivity helps to create a supportive network of like-minded men who are committed to personal growth and development.

How to Join

If you are ready to take the next step in your personal growth and development and feel that you are worthy of The Brotherhood, complete the 31-Day Challenge and apply today!

Brotherhood Application